Alumnae Association of Mount Holyoke College

As the first of the Seven Sisters—the female equivalent of the once predominantly male Ivy League—Mount Holyoke established higher education for women as a serious endeavor. The Alumnae Association of Mount Holyoke College is unique in that it’s an independent organization that serves a worldwide network of 36,000 diverse individuals spanning generations and geography. Our objective is to generate content that is relatable to all alumnae and to create engagement connecting them back with the association, the college, and each other.

A new Association identity design and Reunion sub-branding reflects the sister relationship between the Association and the College across print and digital channels.

Mount Holyoke College branding, left; previous Association branding, right